In his 1998 article Dough Stange of "The In-Fisherman" magazine stated that the fishing public needs"a shorter, bulkier design representing shad and young of the year bluegills and crapples. We need a Jigging Shad, a really bulky flatter bodied swimming bait".
Nils Master responded by introducing the "Next Generation Jigging Series" Jigging Shad 1998, The baby Shad in 1999 and the Junior Shad in 2000. The Next Generation Jigging Series has been proven for catch " monster" walleyes, northern pike, muskies, trout, salmon, jumbo perch, bass, and crappie.
Finlandia-uistin Oy is a family business cherishing handicraft and traditions of high quality. Hannu and Kalevi Kangas established the business in 1963 manufacturing fishing lures under the trade name Nils Master.