"Nils Master & Bete lures from Finland – The professional choice for every fishing enthusiast."


Since 1963 the family owned company Finlandia-Uistin Oy has been manufacturing highest quality fishing lures under the trade names of Nils Master & Bete. Designed in 1965 the Nils Master lure range has developed into a wide range of different models, sizes and effective colour choices. In 1978 trade name Bete joined the family. For over fifty years the Nils Master lures have proved that the effect that the lure creates is more important than the external imitation. There are probably no small fish anywhere that resemble the plump, all red Spearhead lure, but strangely enough, predatory fish in all waters lust after this basic Nils Master wobbler. 


“The attraction of a lure is a compromise between movement and colours. Or a conflict. It’s something you can’t fully explain”, say the brothers Hannu & Kalevi Kangas from experience. The brothers sense of colour is regarded as a real strength. Nils Master brought colour to lures in a revolution of stripes and parrot colouring. Finlandia-Uistin Oy pay careful attention to feedback from fishing enthusiasts from all around the world and hints are always applied in product development. This is how good lures are made even better – to provoke the fish and satisfy the customer. The result is that today Spearhead, Invincible, Stalwart, Haka, Jumbo, Dartmaster, Jigger, Rotinkainen, Lotto are names familiar to fishermen around the world. 


When you purchase a Nils Master lure you have comfort knowing it catches fish because every Nils Master model must prove its worth in years of testing before reaching the shops. Every lure is individually quality controlled, hand tuned and swim tested before packaging. Wherever fish tales of record catches are being told, you’ll also hear fishermen singing the praises of Nils Master & Bete lures and their aggressive fishing properties. 


Enjoy fishing with Nils Master & Bete lures.